Open in app

Sign In

Write

Sign In

😎 Nate Andorsky
😎 Nate Andorsky

384 Followers

Home

About

May 14, 2021

3 Things I Know About Entrepreneurship Now (That I Didn’t Know When I Founded Creative Science)

Starting a new business is always a learning experience. This is true even if you’ve run other businesses in the past. Before I started Creative Science, I ran several other companies. I was always an entrepreneur, but no two ventures are the same. Because of that, the learning potential of…

Entrepreneurship

5 min read

3 Things I Know About Entrepreneurship Now (That I Didn’t Know When I Founded Creative Science)
3 Things I Know About Entrepreneurship Now (That I Didn’t Know When I Founded Creative Science)
Entrepreneurship

5 min read


May 13, 2021

You’re Creating Products the Wrong Way. Innovate by Tapping Into Behavioral Science Instead

The best product ideas don’t come from your customers. At least, not in the way you think. Instead of asking customers what they want, you should be putting on your detective hat and asking through the lens of behavioral science instead. That’s why I started Creative Science — and it’s…

Startup

7 min read

You’re Creating Products the Wrong Way. Innovate by Tapping Into Behavioral Science Instead
You’re Creating Products the Wrong Way. Innovate by Tapping Into Behavioral Science Instead
Startup

7 min read


May 12, 2021

The Psychology of Giving: Removing the Behavioral Mechanisms Preventing People from Donating

A Startup Idea Was Born Nick Fritz was sitting with his good friends Ari Kagan and Ivan Dimitrov on a deck, drinking a few beers and kicking around business ideas. …

Startup

4 min read

The Psychology of Giving: Removing the Behavioral Mechanisms Preventing People from Donating
The Psychology of Giving: Removing the Behavioral Mechanisms Preventing People from Donating
Startup

4 min read


May 12, 2021

Are We in Control of Our Decisions? What Product Designers Can Learn from a Grocery Store

Think about your last trip to a grocery store, perhaps all you needed was milk. Your plan was to make a quick trip, grab the milk, and be home before dinner time. …

Startup

3 min read

Are We in Control of Our Decisions? What Product Designers Can Learn from a Grocery Store
Are We in Control of Our Decisions? What Product Designers Can Learn from a Grocery Store
Startup

3 min read


May 12, 2021

How Pfizer used Behavioral Science to Help Smokers Quit

The Challenge Peer Insight is an innovation firm located in Washington, DC, comprised of a team of brilliant problem solvers. They partner with change-makers to create “net-new” growth, that is, from products and services beyond a company’s existing portfolio. One of those change-makers is Lauri Kien Kotcher, who, in the mid-2000s, was…

Startup

5 min read

How Pfizer used Behavioral Science to Help Smokers Quit
How Pfizer used Behavioral Science to Help Smokers Quit
Startup

5 min read


May 12, 2021

UX & Incentivizing the Wrong Actions: Why Your Rewards Program Isn’t Working

Building a Rewards Program While Julie O’Brien was a team member at OPower, a company that partners with utility providers to provide energy reports for their customers, she noted there was a trend in the market at the time for every service provider to have some type of loyalty program. Her job was to…

Startup

3 min read

Product Design and Rewards — Intrinsic vs Extrinsic and Why It Matters
Product Design and Rewards — Intrinsic vs Extrinsic and Why It Matters
Startup

3 min read


May 12, 2021

The Power of a Word: How a Behavioral Informed Word Choice Increased User Conversions

From Lawyer to Entrepreneur Brantley was an estate attorney living in Austin, Texas. He spent his days writing wills for his clients and working with startups. He had a good amount of experience working with tech companies, so he decided to attend a Startup Weekend event. When he got there, everyone was a developer…

Startup

4 min read

The Power of a Word: How a Behavioral Informed Word Choice Increased User Conversions
The Power of a Word: How a Behavioral Informed Word Choice Increased User Conversions
Startup

4 min read


May 12, 2021

Behavioral Science UX Deep Dive: The Hidden Mario Kart Techniques within Duolingo

The Race “What!? How did you win!? I was in first and you were in last the whole time! What happened!?” My sister Lilly and I were wrapping up an intense game of Mario Kart with our cousins. She was Peach and I was Mario, and I had left by a hefty…

Startup

4 min read

Behavioral Science UX Deep Dive: The Hidden Mario Kart Techniques within Duolingo
Behavioral Science UX Deep Dive: The Hidden Mario Kart Techniques within Duolingo
Startup

4 min read


May 12, 2021

Moving Towards a Goal: How Jerry Seinfeld Gamified His Path Towards Success

Make Them Laugh “Here is a young comedian who works frequently at the Improvisation Los Angeles, and he’s been working on the road with Andy Williams. Would you welcome, Jerry Seinfeld,” announced Johnny Carson. As the white curtain opens, a young Jerry Seinfeld takes center stage. Dressed in a cream colored suit with…

Startup

4 min read

Moving Towards a Goal: How Jerry Seinfeld Gamified His Path Towards Success
Moving Towards a Goal: How Jerry Seinfeld Gamified His Path Towards Success
Startup

4 min read


Published in

Geek Culture

¡May 12, 2021

Behavioral Science Is the Secret Ingredient to Designing Your Next Winning Product

I became a technology entrepreneur right out of college. Very quickly, I learned that the way we develop technology products is flawed from the start. Does this playbook sound familiar? You create a new piece of technology. You contact a pool of users or potential customers. You ask them what…

Product Design

6 min read

Behavioral Science Is the Secret Ingredient to Designing Your Next Winning Product
Behavioral Science Is the Secret Ingredient to Designing Your Next Winning Product
Product Design

6 min read

😎 Nate Andorsky

😎 Nate Andorsky

384 Followers

Building transformative digital products.

Following
  • Busara Center

    Busara Center

  • Yitzi Weiner

    Yitzi Weiner

  • Hunter Walk

    Hunter Walk

  • Todd Emaus

    Todd Emaus

  • Jules Ehrhardt

    Jules Ehrhardt

See all (343)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech