Behavioral Science UX Deep Dive: The Hidden Mario Kart Techniques within Duolingo

The Race

The Mechanics of Mario Kart

What was it about this activity that kept us so engaged?


Often referred to as rubber banding, this gameplay mechanism allows other players a realistic chance to catch up to the leading player.

Rubber Banding

Duolingo and Rubber Banding

Dynamically adjusting my league ensures I am always competing against other users who are within the same activity range as me.

Decoding the Why — How Behavioral Science is Driving the Next Generation of Product Design.

Decoding the Why Book

Entrepreneur blending behavioral economics, data and technology to help changemakers inspire and move people to action. Co-founder @creativesci & member @yec.